With the objective of developing high impact socio-economic events we wanted to position Puerto Rico’s coffee industry on a global scale. How did we do it?

We went big!

At the beginning of 2011 we contacted the Guinness World Record in England and research any records related to coffee. We found that the largest cup of coffee seemed as big as coffee can get. So, that was our target, brew the biggest Cup of coffee the world has ever seen.

Between conceptualization, construction and breaking the record we spent over 8 months but we don’t want to bore you with the details, so here’s a quick video clip:

The Making of “La Taza”